kasina has unveiled a new research report looking at how asset management and insurance firms are currently using mobile technologies to interact with their wholesalers and advisors.
The conclusion? Well, it’s a mixed bag, according to the New York-based research shop.
Specifically, the research points to “skyrocketing adoption of smartphones and tablets, and receding regulatory concerns” playing a role in helping the industry to get into the mobile game. However, while 70% of firms reported having mobile strategies for wholesalers, only 53% of those firms are actually funding (and executing) those strategies.
“Asset managers and insurers must stay connected with advisors via their mobile devices and platforms,” stated Lee Kowarski, Partner at kasina. “Not doing so is a fast track to irrelevance."
On the advisor front, kasina revealed that only 37% of firms have advisor-focused mobile strategies in place.
"The attribute advisors value most in firms is that they are easy to do business with," said Kowarski. "For most advisors today, that means mobile interaction, information flow and transactions.”