Money Management Executive, a SourceMedia publication for executives in the asset management industry, is proud to announce the 9th Annual 2011 Fund Operations Awards, now called The NOVAs, with a number of exciting changes to the program.

Money Management Executive, a SourceMedia publication for executives in the asset management industry, is proud to announce the 9th Annual 2011 Fund Operations Awards, now called The NOVAs, with a number of exciting changes to the program.

The awards program is now entitled the NOVA Fund Operations Awards, or simply The NOVAs, in recognition of the tremendous innovation in fund operations, as companies strive to become both more efficient and effective in serving their clients.

Also beginning this year, all nominees – and winners – will come strictly from inside asset management firms, to recognize their achievements in improving the operations of their firms and the industry in which they operate.

Asset management firms as well as their service partners and technology firms can submit nominations. But the nominees are limited to individuals employed directly by asset management firms.

The four categories of awards are:

• Visionary Leadership
• Innovation in Customer Experience
• Innovation in Back Office Efficiencies
• Creativity in Marketing Operations

 “As they embrace the economic recovery, the new conservative mindset of their investors and the increased competitiveness of the industry, asset managers are adopting new technologies, business models and innovative investment choices to boost efficiency and transparency, enhance shareholder value and better prepare investors for retirement,” said Lee Barney, editor of Money Management Executive. “The leaders, the client service teams, the streamlined back offices and the marketing efforts of asset management firms reflect these new imperatives, and The NOVAs will rightfully honor those asset management firms that excel in these four key areas.”

“We are excited about bringing greater attention to the creativity and execution of new services to the fund industry that emerges every year,’’ said Louis V. Fugazy, associate publisher of Money Management Executive. “The operations and technology teams and executives involved in these projects exemplify the behind-the-scenes improvements that bring exceptional value to fund customers.”

With the National Investment Company Service Association again serving as co-sponsor of the awards, The NOVAs will be presented on October 6 during NICSA’s General Membership Meeting in Boston.

The deadline for entries is July 11.

For further information on the criteria for the awards and to submit entries, please visit: www.mmexecutive.com/nova_awards.

For information on serving as a Platinum or Gold sponsor of The NOVAs, please contact Association Publisher Louis V. Fugazy at 212-803-8773 or louis.fugazy@sourcemedia.com.