MyNewFinancialAdvisor, an online wealth advisory and lead generation firm for advisors, is thinking expansion.

The firm has entered into a partnership with Dynamic Wealth Advisors, a registered investment advisor that serves independent financial advisors, as part of a planned acquisition strategy and hired a former Experian executive, David Cantrell, as president and chief operating officer.

Formerly the general manager of, a site bought by Experian, Cantrell will replace MyNewFinancialAdvisor's founder, Frank Troise.

Jim Cannon, chief executive officer of Dynamic Wealth Advisors, will join MyNewFinancialAdvisor as a corporate advisor.

Troise said he is excited to have Cannon and Cantrell on board to help lead the company to the next level. 

Under the partnership with Dynamic Wealth, the two firms will enter into a revenue sharing agreement for all clients acquired on behalf of Dynamic Wealth through MyNewFinancialAdvisor's client acquisition platform.

According to MyNewFinancialAdvisor, this has already created a pipeline of advisor acquisition deals that are expected to close in the near future. 

“With MNFA’s strategic partnership with Dynamic Wealth Advisors we can now deepen our strategic involvement with proven advisors who can successfully close business,” Troise said in a statement.

Dynamic Wealth is a practice development firm that offers independent advisors turnkey as well as “a la carte” RIA services including middle and back office support, investment and wealth management platforms, multiple custodians and compliance services.

Dynamic Wealth's Cannon said the partnership provides financial advisors with three critical things: a proven business development platform, an established middle office, and a defined exit option. “In today’s market, the decision could not be any easier for the advisor to make,” Cannon said in a statement.

Additionally, both firms will launch an advisor acquisition platform with an option structure in which an advisor’s fee-based business could be acquired for as much as three times in cash.  This has already created a pipeline of advisor acquisition deals that are expected to close shortly.