BRASELTON, Ga. — Advisers who think writing a book takes too much time, costs too much money and yields too few sales are missing out on a major shortcut to success, according to one book publisher.
Advantage Media Group|ForbesBooks CEO Adam Witty said Wednesday at the FPA Retreat that actual book sales are beside the point. Rather, he argued, advisers gain authority, niche celebrity status and expertise through publishing, therefore attracting and retaining clients.
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