When Charles Schwab launched its robo advisor service in 2015, the company said it would be a smart, low-cost and hands-free solution that would automatically invest clients’ money in various exchange-traded funds.
The product, Schwab Intelligent Portfolios, was part of a crop of new offerings from brokerages that raced to sign up clients after the financial crisis, long before most people could trade stocks from their phones. And it has delivered for the brokerage, gathering almost $64 billion in client assets as of the end of March.
Now, new questions are being raised about the Westlake, Texas, brokerage’s practices after Schwab said that it
As robo advisors become increasingly popular, their automated choices have come under greater scrutiny. Previous SEC fines have been less than $1 million, though they were levied against much smaller firms.
In 2018,
Schwab said its ultimate liability might differ from the $200 million it was setting aside.
Robo advisors, including Schwab’s, have had their share of critics over the years. For example, while investors aren’t charged a fee by Schwab, they pay the expenses charged by the underlying ETFs, some of which are Schwab ETFs.
One practice that became a lightning rod was the hefty amount — ranging from 6% to 22.5% — of client assets Schwab’s service would place in cash. The allocation was determined by a client’s risk profile.
In 2016, the cash in client accounts was earning 0.08% at a time when some online high-yield savings accounts were offering 1%. Now, the interest rate Schwab pays on cash is 0.01%. People who kept assets in cash over the past few years would have missed out on large market gains.
David Goldstone, manager of research and analytics at Backend Benchmarking, which ranks robo advisors, says the Schwab robo-adviser holds too much of its clients’ funds in cash.
“When an investor hires an investment manager, I believe the expectation is that the investment manager will invest most or all of the funds and not let a significant proportion of the assets sit in cash,” he said.
On its website, Schwab says: “We believe cash is a key component of an investment portfolio. Based on your risk profile, a portion of your portfolio is placed in an FDIC-insured deposit at Schwab Bank. Some cash alternatives outside of the program pay a higher yield.”
Under U.S. securities rules, firms with robo advisors must make the same disclosures as those whose representatives make suggestions to clients over the phone or in person. The SEC put out guidance in February 2017 that detailed how its rules apply to the fast-growing industry, reminding firms to be careful not to mislead clients and ensure their disclosures are accurate and internal compliance programs are effective.
—Additional reporting by Brian Chappatta, Jesse Westbrook and Ben Bain.
