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By providing cheaper initial premiums and offering frequent buy-ups, insurer looks to attract healthy adults currently suffering budgetary constraints.
August 13 -
About a week ago, Prudential released preliminary survey results indicating that when shopping for retirement plans, consumers between the ages of 18 and 36 were more interested than those over age 45 in guaranteed income features. The company is leveraging these results with additional features, including security, to certain plans offered by Prudential Retirement.
October 31 -
In the midst of a gaping hole in life insurance coverage, Mintel Comperemedia, a research and consulting agency that specializes in direct marketing, released statistics regarding the life insurance sectors marketing targets and found that carriers are drifting further and further away from the bulls-eye.
October 3
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