Don’t think generic, think exceptional. If you know a client’s favorite restaurant, send a gift certificate; if you know their favorite band, send them concert tickets.
Given current market forces — the commoditization of advice being just one — you may be facing elimination if you continue business as usual. Here's a guide to getting on the right track.
Best interest contracts don't allow conflicts of interest, but don't ban all conflicted compensation. The DoL may be giving the industry enough rope to hang itself.