10 key regulatory issues facing wealth management this year

The Securities and Exchange Commission, the Labor Department and other regulators could keep financial advisors and wealth management firms quite busy with compliance this year.

While the same could be said for almost any year, 2024 presents an additional layer of uncertainty due to the fact that the election may sweep away the recent flurries of new potential regulations if new parties take over the White House and Congress. 

To help make sense of the proposals and other regulatory issues affecting the industry, consultant Duane Thompson of the Potomac Group spoke with Financial Planning after compiling a list of the most pressing areas this year as part of last month's issue of the Investments & Wealth Institute's "Washington Insights" journal. The report includes predictions "based solely on the author's 35 years of experience involving policy issues," Thompson wrote in an endnote. The key takeaways are in the slideshow below.

"Financial advisors and wealth managers are typically fiduciaries and must know the legal and regulatory boundaries in which they operate," Thompson said in an email. "Of course, much of the focus is on acting in the client's best interest, but that also requires knowing the law and avoiding or managing conflicts of interest in a manner that benefits the client over the firm's financial interests. This requires staying current with a best interest standard as currently articulated under the law, in regulation and judicial precedent."

Labor's retirement-advice proposal represents the pending rule that's "probably the most pervasive" in terms of its impact, even though planners from registered investment advisory firms who already operate as fiduciaries may not see as big of a change as other industry professionals, he said. Regardless, the election, possible action to block the proposal by Congress under the Congressional Review Act (CRA) or industry court challenges could still throw the rule in the trash bin in the end. A 2018 appeals court decision vacated the agency's last effort to extend more fiduciary duties to retirement advice.

"If the rule is generally approved as proposed, I think the DOL has a persuasive argument to make in the next round of litigation," Thompson said. "The Department's lawyers will likely argue that if a relationship of trust and confidence has been established between the client and the advisor, or the firm in general offers fiduciary advice in addition to selling investment products, those facts and circumstances would suggest that the firm and advisor have fiduciary responsibility and do not solely act in a buyer-seller relationship. The problem for the DOL is that when industry groups inevitably file court challenges, the Fifth Circuit is once again the most likely forum and the best chance for opponents to overturn the rule." 

Scroll down the slideshow to see 10 key regulatory proposals and issues that could affect financial advisors in 2024 and future years. For more coverage of the Labor Department's pending "retirement security rule" proposal, follow these links:

Note: The below predictions come from the January 2024 issue of the Investments & Wealth Institute's "Washington Insights" journal. The institute is an education, networking and certification organization that doesn't advocate for particular policies. The firm where Thompson is president, Washington, D.C.-based legislative and regulatory consulting firm Potomac Strategies, compiles the research on the group's behalf. Thompson rated the likelihood of each proposal going into effect, with five stars for the highest odds and one for the lowest.

NASAA subscription fee guidance

Fees of any kind collected by state-registered RIAs "must be reasonable in relation to that client's needs, the adviser's education and experience, that client's situation, the services provided by the adviser, the frequency of services provided by the adviser, the term of the contract and the nature of the relationship that the adviser has with the client," according to the November 2022 guidance by the Investment Adviser Section Regulatory Policy and Review Project Group of the North American Securities Administrators Association. Many advisors who use flat fees, subscriptions or other alternatives to the industry's traditional charge of 1% of assets under management may be concerned that the guidance could encourage state regulators to scrutinize their practice closely for potential enforcement cases.

Thompson's take:
Overall odds of reliance on the guidance by the majority of states: ★★★
Odds of guidance overturned after a legal challenge in state court: ★★★★

NASAA marketing rule

The organization of state regulators is reportedly working on a model rule proposal that would reflect the SEC marketing rule that went into effect in November 2022, legalizing client testimonials for the first time for RIAs overseen by the agency. Changes at the state level would give smaller RIAs the opportunity to display testimonials as well.

Thompson's take:
Overall odds of adoption by the majority of states: ★★★★★

SEC predictive analytics rule

RIAs and brokerages using predictive analytics to identify leads on prospective clients and customize their pitch would need to "meet their obligations not to place their own interests ahead of investors' interests" under a proposed rule issued by the SEC last July, according to Chair Gary Gensler. Critics have warned that the possible new regulation would pose a harmful impact on the most basic technology tools, in addition to more recent innovations such as artificial intelligence. 

Thompson's take:
Overall odds for predictive analytics rule survival: ★★★
Survival under CRA if Republicans control government: ★
Survival under CRA if Democrats control government: ★★★★★
Survival under CRA if government is divided: ★★★★★
Survival after potential judicial review: ★★★

SEC cybersecurity rule for RIAs, funds

Public companies would face new disclosure requirements relating to cybersecurity breaches under a March 2022 proposal from the SEC. Since RIAs and other wealth management firms routinely handle sensitive client data using a variety of software and other technology, cybersecurity represents one of the increasingly important areas of industry compliance.

Thompson's take:
Overall odds for cybersecurity rule survival: ★★★★
Survival under CRA if Republicans control government: ★★★★
Survival under CRA if Democrats control government: ★★★★★
Survival under CRA if government is divided: ★★★★★

SEC ESG disclosure rule for RIAs, investment companies

Potential new mandatory disclosures about climate impact and other ESG criteria have drawn some opposition from the industry in addition to the continuing political backlash against the influence of investment data about the larger societal repercussions of companies' business. The SEC hasn't issued the final version of the rule, but the agency may do so later this year.

Thompson's take:
Overall odds for ESG disclosure rule survival: ★★★
Survival under CRA if Republicans control government: ★
Survival under CRA if Democrats control government: ★★★★★
Survival under CRA if government is divided: ★★★★★
Survival after potential judicial review: ★★★

SEC RIA custody rule amendments

RIAs could add bulked-up compliance responsibilities for the custody of client assets under a February 2023 proposal from the SEC that would "help ensure that advisers don't inappropriately use, lose or abuse investors' assets," Gensler said at the time. The SEC may issue the final proposal as early as April.

Thompson's take:
Overall odds for custody rule amendments: ★★★
Survival under CRA if Republicans control government: ★
Survival under CRA if Democrats control government: ★★★★★
Survival under CRA if government is divided: ★★★★★

Secure Act 2.0 technical corrections legislation

In December, bipartisan members of the U.S. House and Senate released draft bills that would clarify some parts of the Secure 2.0 Act, including an affirmation that "catch-up contributions" to 401(k) plans for older workers remain legal. A glitch in the language of the law had prompted some confusion. Late last summer, the IRS pushed the effective date for another provision requiring higher-income participants to make the catch-up contributions to Roth 401(k) accounts back two years until 2026.

Thompson's take:
Overall odds of passage in current Congress: ★★★★

Further potential changes to Form 5500

In a final rule from February 2023 stemming from the first Secure Act, the Labor Department, the IRS and the Pension Benefit Guaranty Corporation adjusted annual reports called Form 5500 that are required annual reports on the financial condition of retirement plans. Any additional proposed tweaks expanding or otherwise updating the disclosures may come too late to be approved by the current administration.

Thompson's take:
Overall odds of approval by the next administration: ★★★

DOL ESG rule

A November 2022 rule from the Labor Department enabling retirement-plan advisors to consider ESG survived a court challenge under a surprise September decision by a federal judge in Texas. Opponents are appealing that decision. In addition last year, President Joe Biden vetoed a joint congressional resolution overturning the rule under the CRA.

Thompson's take:
Overall odds for ESG rule survival: ★★★★
Survival under CRA if Republicans control White House: ★
Survival under CRA if government is divided: ★★★★★
Survival after judicial review: ★★★

DOL retirement advice rule

Advisors and the rest of the industry expect Labor to issue the final version of the "retirement security rule" later this year, but its ultimate fate revolves around the presidential election and potential court decisions in any legal challenges to the possible new regulation.

Thompson's take:
Overall odds of the fiduciary rule surviving the CRA or legal challenge: ★
Survival under CRA if Republicans control government in 2025: ★
Survival under CRA if Democrats control government in 2025: ★★★★★
Survival under CRA if government is divided in 2025: ★★★★
Survival after judicial review: ★
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