The premium RIAs will have to pay to attract financial advisor talent

Registered investment advisors are hiring, and the firms with the best value proposition for their employees' compensation have the edge, according to new data from Charles Schwab.

Recruiting new staff emerged in the 2022 RIA Benchmarking Study from Charles Schwab as the top strategic priority among more than 900 advisory firms for the first time ever in the giant custodian's annual survey, according to compensation statistics it unveiled earlier this month. The struggle for attracting and retaining the best talent among RIAs has ramped up, with compensation as a key aspect figuring in the industry's expected need to hire more than 70,000 new staff members over the next five years, according to Schwab. And that estimate falls outside any impact to staff needs from attrition, retirements or the launch of new firms.

Questions about staff pay, locating talent, remote work and training represent about half of those currently fielded in meetings with RIAs by consultant Cameo Roberson of Atlas Park Consulting & Finance, she said in an email. As a starting point, she usually sends RIAs to The CFP Board Center for Financial Planning's guide to planning career paths "to get a structured framework for how to look at compensation," Roberson said.

RIAs should "consider non-salary benefits that contribute to better work-life balance and professional development" and "be upfront with the salary range in the job description," she said. "Compensation can also be viewed as a progressive scale, so talent sees the compensation trajectory as they acquire more skills and experience. The latter is attractive from a sense of long-term planning and incentivizes the talent to stay longer and build skills to move from a junior role into a more senior one."

Roberson and Gabriel Garcia, the managing director for RIA client experience, business development and strategy at SEI's independent advisor business, agree that the growth of RIAs makes attracting and retaining talent especially important. A lack of capacity to handle an increased client base is "the greatest inhibitor to growth," Garcia said in an interview. SEI's own RIA benchmarking research has shown that some firms are mastering the art of building their teams for the future, even though average compensation is remaining roughly flat, he noted.

"You recruit them, you develop them — the mentor-apprenticeship model — and then you promote from within," Garcia said, pointing out that staffing losses during the so-called Great Resignation and the rising amount of business are driving more recruiting outside the firms. "External talent does come at a premium, and I think that hiring externally is going to be more common in 2023," he added.

SEI's survey projects that more than 70% of RIAs will hire staff next year, a share that comes near Schwab's finding that 80% of RIAs said in the first quarter of 2022 that they would hire at least one employee this year. A median firm will need to add at least a half dozen new roles in the next five years, according to Schwab. Staff recruiting supplanted the need to acquire new clients through referrals as the top strategic priority among participants in this year's survey. However, the median firm hiked total cash compensation by only 6% between 2020 and 2021, and just 28% of the smallest RIAs provide their teams with health insurance.

"The past few years have underscored that people are truly a firm's most important asset," Lisa Salvi, a managing director for business consulting and education with Schwab Advisor Services, said in a statement. "Compensation is one piece of the broader puzzle to attracting and retaining talent in today's market. Compensation tied to a strategic plan is what can help set firms apart."

That's why "a documented employee value proposition" that "explains what a firm offers its employees in return for the skills, capabilities and experiences they bring" can help RIAs stay ahead of their competition for talent, according to Schwab's study. The top-performing 20% of firms on 15 different metrics analyzed by Schwab are more likely than their peers to have an employee value proposition and a stated commitment to diversity, equity and inclusion.  

Scroll down the slideshow for a look at some of the most interesting takeaways for financial advisors and other wealth management professionals from the compensation addendum to the 2022 RIA Benchmarking Study from Charles Schwab. 

To read a deep dive with experts into the compensation trends shaping the industry, click here. For this year's compensation report on financial advisor pay at wirehouses and regional employee brokerages, follow this link. Finally, to see how growth trends at RIAs looked in Schwab's 2021 benchmarking study, click here.

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Over the past five years, AUM reached record levels across RIAs amid largely bull returns in the stock markets. That trend will go in the opposite direction in this year's bear market. 
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Barely a third of RIAs recruited from colleges and universities in 2021 — a sign that the firms may still be sticking to their personal and professional networks with their hiring decisions.
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Like many small businesses, RIAs with less than $100 million are much less likely than their bigger peers to offer their employees health insurance.
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Company shares and stock options can make RIAs a more attractive prospective employer or continuing home, according to experts.
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The top-performing RIAs have adapted their own documented employee value proposition in wider numbers than other advisory firms.
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Base salary remains more than three quarters of the average compensation package across all RIAs.
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Performance-based incentives correlated strongly with boosting AUM, net asset flows and the number of clients during the past five years.
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