How Docupace stripped the stress out of a half million client transitions

handshake-stock-adobe-042122

This week, Docupace’s turn-key Advisor Transitions Program hit a milestone it has been building to since its launch in 2017. 

The California-based fintech focused on helping financial professionals on the move "re-paper" all client accounts at one time has successfully transitioned more than 500,000 clients for advisors going to new wealth management providers.

Docupace CEO David Knoch
Docupace

Docupace CEO and industry veteran David Knoch, who joined the company in 2020 after stepping down as president of Blucora’s Tax Smart Institute, said he is honored that so many advisors have trusted his team to guide them through one of the biggest business decisions they'll ever make.

He adds that the most satisfying part of hitting the milestone has little to do with the power of the platform or the sophisticated tech under the hood. It’s the peace of mind and sense of calm that comes with each successful transition.

“Something that I think gets missed around our transition solution (is that) this gets looked at through a technology lens. I realize that comes from the fact that we are a technology organization and technology is what creates scale in this process,” Knoch told Financial Planning. “But the part about this that I think is missed, which I think is the most valuable part of this, is the human consulting or concierge service that goes along with this transition.

“The promise the advisor made to (their client) about why this would be better on the other side probably came true. And we did that a half a million times. That’s awesome. To me that's the exciting part of this, just thinking about the very real human impact this likely had.”

Since its inception in 2017, the Advisor Transitions Program from Docupace has executed more than 1,300 financial advisor transitions. The company says six of the top 16 independent broker-dealers in America leverage this program to bring new advisors and firms into their communities.

Knoch, who has more than a decade of experience running an independent broker-dealer to pull from, says the impact of such a resource cannot be understated. Knoch spent more than 18 years with 1st Global, a tax-focused IBD.

He served as the firm’s president from 2008 until its sale to Blucora in 2019. Under his leadership, Knoch increased assets under management by 154% and grew revenue and profitability margins by more than 50%.

“I had a first-hand view of the impact on clients when financial advisors transitions took too long. Clients lose access to their money. If you're in a tough market environment like we are today, you don't want clients separated from their accounts for too long, and you don't want to put financial advisors in the position of not being able to earn income for very long,” he said. “I think clients deserve something far easier than our industry tends to give them around transitions. So for us this represents a lot of people who've been able to stay in the market and stay close to their financial advisor without having anxiety and being worried about market volatility because their account got transitioned quickly.”

Knoch said the process to "re-paper" client accounts during a move can increase stress levels for advisors and clients alike. It is critical the appropriate sequence of steps is followed, and SEC/ FINRA regulations mean an advisor's new firm cannot have access to client information until their affiliation is complete. 

Completing new account documentation has historically been a manual, labor-intensive process that can cause disruption to the advisor's business and client relationships. Knoch said Docupace's process blends electronic document delivery, eSignature and white-glove service to digitize and streamline the move.

He added that the additional time granted to wealth managers as the result of this simplified process means more time can be spent connecting with clients and doing high-quality work.

According to Docupace, transitions commonly take as long as six months or more to complete. But Docupace touts its ability to transition 68% of client accounts in 30 days or less. Roughly 93% of transitions handled by Docupace in 2021 were completed within 60 days, officials said.

For Knoch, that speed is more than an impressive statistic to share. It also speaks to the human-centric nature of their solution. 

And while proprietary technology behind Docupace's transitions program expedites things, Knoch considers the team of in-house transition specialists who power the program the "secret sauce" that makes it all work. 

Team members serve as expert guides, sounding boards and stress relievers throughout the transition process, giving time back to advisors and providing emotional support. Knoch recalled being in Docupace’s Des Moines, Iowa, office and overhearing a late-day conversation between an advisor and a transition specialist that exemplifies that. 

“I hear the transition person say to the financial advisor that they're talking to, ‘I know this is a really stressful time for you. I'm here to make sure this goes well. When we hang up the phone, go have a glass of wine with your wife. When you come back in the morning, I'm going to have everything put together for you,’” Knoch said. “You know how good it made that person feel to know that someone had their back in that environment? 

That's not a technology solution. That's a human solution … and we've seen a half million times that the human piece is what matters.”

Scroll down to get caught up on other recent tech news you might have missed in our Wealthtech Weekly recap.

American Century Investments taps Marstone to provide digital wealth management platform

Marstone, a New York-based digital wealth management and robo-advice platform, has entered a commercial relationship with $230 billion global asset manager American Century Investments.

The relationship marks the start of a new, digital-first business line for American Century, expanding its portfolios to a broader client base due to lower initial investment amounts while providing Marstone’s digital advice services via its client portal. 

As end clients’ investment needs change and new clients seek out advanced digital wealth solutions from their chosen financial partners, Marstone provides a unified customer experience that enables clients to open and manage their unique digital advice accounts.

“For nearly a decade, Marstone has been one of the only fintech platforms focused on the enterprise market, and in that time, we’ve come to deeply understand the importance of offering seamlessly scalable and accessible digital wealth products for a wide range of clients,” Marstone CEO Margaret Hartigan said in a statement. “American Century’s existing investment offerings are a perfect fit with our platform, and we look forward to delivering an expanded digital experience with rapid time to market.”

Marstone’s digital wealth management suite will give American Century software for assessing risk tolerance, client onboarding, money transferring, trading services and goals-based planning.

“We believe digital advice will help us gain a better understanding of clients’ ever-evolving situations and expectations,” Wayne Park, senior vice president of personal financial solutions, said in a statement. “Working with Marstone allows us to continue to evolve and grow with our clients, adding a strong digital advice tool as our relationship expands in the coming years.”

Advisor360° introduces new beneficiaries capability for insurance policies

Wealth management platform Advisor360° is beefing up its offerings by giving financial advisors the ability to see and report on their clients’ beneficiaries on insurance products, in addition to custody and investment accounts, in a single view.

Advisors can now view and report on primary, secondary, tertiary and custom beneficiary arrangements for policies that are in effect and those that are pending. The change streamlines meeting preparation and allows advisors’ clients to see all of the beneficiary information for their investments in one place.

“Having consolidated beneficiaries reinforces Advisor360°’s leadership position in providing cross-product support and solutions to broker-dealers, advisors and their clients,” Patrick Noonan, product manager for wealth management and insurance at Advisor360°, said in a statement. “With our latest enhancement, it has never been easier for advisors to guide clients on necessary updates to their intended heirs and beneficiaries, which is a critical part of estate planning.”

The company added that more improvements are on the way with new features planned for the rest of the year with the goal of removing technological hurdles that broker-dealers must overcome to remain competitive.

“We believe continuous innovation is part of our responsibility to existing and future clients,” Advisor360° President Darren Tedesco said in a statement.

Facet Wealth looks to accelerate growth with four new hires

Facet Wealth, a fintech firm that pairs digital financial planning with virtual access to advisors, is bringing in a quartet of new execs to its client experience and marketing departments to maintain what the company has measured as “2,523% growth over the last two years.” 

Fresh off of being named the second-fastest growing company in the Mid Atlantic by Inc and one of the best 50 places to work in fintech by American Banker, Facet officials say the company’s focus is entering its next growth phase with these new additions and a “deliberate focus on refining its repeatable and scalable client acquisition and service approach.” Facet CFPs currently work with 12,000 clients.

Facet’s four recent hires are:

Mayra Cardoso, head of client experience: Cardoso’s expertise spans technology, wealth management and investments. She was previously a client portfolio manager at J.P. Morgan specializing in asset allocation strategy for pension plans, endowments and foundations.

Nick Betit, vice president of growth and client experience analytics: Betit has extensive experience building high performance data science and econometrics teams to help firms understand their market and optimize growth. Before joining Facet, he led growth analytics at Discovery Education.

Jimmy Ellis, senior director of growth marketing: Ellis joins Facet with more than 20 years of experience assisting companies ranging from startups to Fortune 500 firms reach their aggressive growth goals. He was previously director of optimization research at MEC Labs and vice president of marketing at Knox Financial.

Sung Lee, director of acquisition marketing: Lee’s experience ranges across direct and inbound marketing as well as growth and product areas. He has worked at a variety of fintech firms previously including PayPal and Revolut.

"There are more than 40 million American households who are not being reached by the financial services industry. These incredible new team members play a key role in our ability to provide invaluable and impartial financial advice that helps more Americans thrive in every facet of their lives," Shruti Joshi, Chief Operating Officer of Facet Wealth, said in a statement.
MORE FROM FINANCIAL PLANNING