What advisors get wrong about tech: Q&A with Ally Invest President Lule Demmissie
When it comes to technology, financial advisors may be missing the biggest opportunity: storytelling.
That’s according to Lule Demmissie, who was hired as president of Ally Invest last month. She says most advisors are using technology to become more efficient, but they’re not focused on improving interaction with clients.
“The way you engage a client is knowing how to shape a story in front of their eyes, get them closer to what you are envisioning for them and their life,” she says.
As a former financial advisor, Demmissie has served in roles at JP Morgan, Merrill Lynch, Morgan Stanley and TD Ameritrade. Here’s what she says should be top of mind for financial advisors in the digital age: