The use of social media by asset managers has grown significantly in the past two years to the point where 45% of firms today are using outlets like Twitter and Facebook in some way, according to the Corporate Insight report, “To ‘Friend Is the Trend,” which will be published in October.

Of the 41 asset management companies tracked for the report, 17 have company-sponsored pages on Facebook and 16 are on Twitter. The primary aim of these communications is to reach individual investors, but some of the messages are aimed at financial advisers.

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