As an advisor, your website is your most important piece of Internet real estate. It’s the first stop for people who want to learn more about you. In fact, it's likely that your website now makes more first impressions than you do. As such, it plays a significant role in shaping people’s opinion of your practice and your services.
How did this happen? The truth is we’ve trained clients and prospects to check us out by checking out our websites. Most advisors have a link to their website on their social media profiles, newsletters, business cards, and in their email signature. We make it pretty clear that we expect people to visit our sites.
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