Financial advisors shouldn’t neglect financial aid planning for clients concerned about the cost of higher education, even if those clients have ample incomes.

With the average total cost at private universities now topping $40,000 a year, according to the College Board, financial aid is increasingly available to high-income families. Harvard’s director of financial aid, for instance, has reported that the college has 600 families with incomes over $180,000 receiving grant aid, mainly because multiple children are enrolled at expensive schools.

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