There comes a moment when some planners are forced to do the unthinkable: Fire a billion-dollar client.

Russ Hill, CEO of Halbert Hargrove in Long Beach, Calif., for one, says he is about to part ways with such a client, even though he has enjoyed the client personally. The extra effort and cost associated with keeping this high-maintenance person happy has convinced him that serving billionaires “is not a great business.” 

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