Instead of earning airline miles or cash back for cardholders, a new credit card introduced by William Blair & Co. and MBNA filters customer rebates into clients’ securities and mutual fund accounts.

The card – part of the first-of-its-kind "Invest As You Spend" program but similar to the 529-linked UPromise program – will possess competitive interest rates, high credit limits and be steered toward high-net-worth investors.

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