At focus11, LPL Financial's national conference held earlier this month, it was clear that social media was clearly more than just a casual "focus" for the 5,000-plus attendees. Along with several well attended sessions, LPL had a station on the exhibit floor dedicated to the topic that enjoyed constant advisor traffic.

As Marissa Fox-Foley, LPL Financial’s senior vice president of advisor marketing, put it, “We consider social media to be a very powerful tool in promoting an advisor’s practice.”

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