Being 'beautifully boring' is a source of pride for many money managers.

In James Lauder's case, he interprets the knock as an acknowledgement that in his investment advice, he keeps things simple. "Professional investment managers want to think that they are so smart," says Lauder, CEO of Global Index Advisors and portfolio manager with Wells Fargo Advantage Dow Jones Target Date Funds. "[But] they're doing the exact same things we're telling investors not to do."

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