Switching a fund complex's offerings from no-load to load products may seem like it would generate a tremendous amount of cash--and, provided a company garners positive flows, it does. But Credit Suisse Asset Management, which said this month that it will add loads to all of its 28 funds by year-end, says much of that revenue is sapped by costs associated with competing in the adviser channels.

Credit Suisse will charge 5.75% loads for its equity funds and 4.75% for its fixed-income products, said Shiv Mehta, who oversees the firms' product management. The firm hasn't posted positive flows since 1999, when investors socked $624 million into its funds, according to Financial Research Corporation of Boston. That means that if the firm had been charging an average load of 5.25% during 1999, it would have generated more than $32 million in fees.

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