As ETF sponsors develop their marketing plans, the issue of which customer segments to focus on is a critical one.

A recent report from Broadridge Financial Solutions shows that for the first time, RIAs increased ETF and mutual fund assets at a faster pace than all the other retail channels in the U.S. (12% in the first half of this year vs. 9.8% for overall third party channels during the same period). This confirms a long-term trend in the U.S. away from commission based brokerage models toward fee-based independent advice.

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