The competition to win over financial advisers and their clients is heating up. Two investment management firms, Ameriprise Financial of Minneapolis, and Old Mutual Capital of London and Boston, recently launched multimedia ad campaigns specifically aimed at investment advisers and reps at regional broker/dealers and independent dealers.

Ameriprise has rolled out its very first campaign for its RiverSource Investments products and mutual funds since spinning off from its American Express parent company in 2005. The print and online campaign initially includes three low-key ads developed with DeSola Group of New York.

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