ING is hardly a well-known financial services brand in the U.S., said Michael McCoy, executive vice president and general manager of ING Funds of West Chester, Pa., in a recent interview in New York.

But, ING is determined to change that, McCoy said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.