Call it rebranding 2.0.

Two years ago the Alliance of Cambridge Advisors, founded in 1995 by Bert Whitehead, changed its name to the Alliance of Comprehensive Planners in an effort to increase membership and visibility — but the needle didn't move much.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access