Financial advisors who have not caught on to using social media just got a big push to do so this week after Advisor Group launched a social media effort to allow its independent advisors market themselves with the tools.

Using SunGard’s Protegent Social Media Surveillance, the company will manage supervisory regulatory requirements, enforce internal policies around social media use, and monitor and archive advisors’ content posted to Facebook, LinkedIn and Twitter. The initiative calls for much more than looking over its advisors’ shoulders and offering hints at what they can and cannot say, according to company officials.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access