Financial advisors who have not caught on to using social media just got a big push to do so this week after Advisor Group launched a social media effort to allow its independent advisors market themselves with the tools.
Using SunGard’s Protegent Social Media Surveillance, the company will manage supervisory regulatory requirements, enforce internal policies around social media use, and monitor and archive advisors’ content posted to Facebook, LinkedIn and Twitter. The initiative calls for much more than looking over its advisors’ shoulders and offering hints at what they can and cannot say, according to company officials.
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