More than a dozen mutual fund firms and broker/dealers are backing an effort to match investors with financial advisors using a popular Microsoft Corp. website.

Microsoft of Redmond, Wash. and Dalbar, a mutual fund research firm in Boston, have developed a website service through which investors can complete an online questionnaire about their personal preferences in an advisor, their financial needs and risk tolerances. The investors then receive a list of financial advisors who match their profile. The advisors, then, if authorized by the investor, are given information to contact the investor.

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