A quarter of households aged 50-59 are "advice opportunity" households, a new study by Cerulli Associates shows.

"We define 'advice opportunity' households as those that indicated a need for more financial and investment advice, as well as a willingness to pay for advice services," Roger Stamper, senior analyst at Cerulli, explains. "As a group, investors aged 50-59 (23%) are the most likely to indicate they need more financial advice and that they are willing to pay for these services."

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