Citing recent internal and external research,
About 29,000 companies that sponsor 401(k) plans with $50 million or less in assets under management are expected to change advisers soon, according to the 2009 annual “Marketplace Update Report,” issued by the
Fidelity suggests four ways in which advisers can do that: articulate their value proposition to plan sponsors, evaluate existing 401(k) plans to ensure they are competitively priced, offer fee and service benchmarking to address gaps in service, and provide strategies to hone the design of 401 (k) plans and educate employees.
“This presents an opportunity [for advisors] to diversify their practices,” said Stephen Austin, Fidelity spokesman.