A great wealth transfer may indeed be looming, but advisory firm executives are still focusing their creative energy on their boomer (and older) clients.

That was one of the key findings of a poll quizzing the broker-dealer and RIA firm executives at Fidelity’s annual Executive Forum, which hosted about 300 clients of the company's custody and clearing units. When asked which investor group's needs most influenced their innovation strategy, a startling 61% of executives singled out baby boomers -- far ahead of Gen X (14%), Gen Y (9%), older clients (6%) and either women or business owners (4% each).

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