Entrepreneurs are a philanthropic lot—90% of them donate to charity every year, both personally and through their companies, according to a survey by Fidelity Charitable Gift Fund. And 61% of entrepreneurs say just being their own boss makes them more likely to give to charity, and a similar number believes the very act of giving will make their companies stronger in the long run.

“Advisors are really going to benefit from incorporating philanthropy into their discussions with entrepreneurs,” said Amy Danforth, senior vice president of Fidelity Charitable Gift Fund. “Because entrepreneurs are inclined to give, incorporating philanthropy into their plans early on is very important.”

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