AIM Investments said Thursday that its Web site, AIMinvestments.com, was ranked among the top 10 websites for financial intermediaries, according to a study conducted by New York consulting firm kasina.
AIM's Web site was praised for providing a well-organized literature center and a highly customized planning tool. kasina also pointed out that AIM was the first firm to integrate the DST Vision product, an asset management tool for financial advisers, into its adviser Web site. This is the sixth year that AIM has been included in kasina's top 10 overall rating.
kasina's study looked at the financial intermediary web sites of 56 asset management firms with over $1 billion in assets under management. The sites were judged on branding, content, online services, usability and Web technology.