AIM Investments has been renamed Invesco Aim as part of a new brand strategy that emphasizes the company’s global resources.

There will be no change to the names of AIM-branded products and shareholders will still be able to track funds in the same way.

“Becoming Invesco Aim represents an extension of what we’ve been doing throughout our 32-year history – providing investors with a broad array of investment strategies to meet their evolving needs,” said Phil Taylor, senior managing director and head of Invesco’s North American retail asset management business. “As Invesco Aim, we’re able to draw on the global reach of Invesco to access diversified investment strategies from distinct teams at our many investment centers worldwide.”

The new mountain image logo, fashioned after the Himalayan peak Ama Dablam, “represents what we hope investors will envision when they think of Invesco Aim: stability, endurance, strength and longevity – all sound investment principles,” Taylor said.

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