Allstate Insurance Co. is telling Spanish-speaking customers, "Asi Piensa Allstate," or "That’s What Allstate Believes" in an ad campaign that includes 30 different television spots that will air on Telemundo and Univision. Actor Esai Morales from "NYPD Blue" and "American Family" is Allstate’s spokesman.

The campaign will run in multiple media, including print, television and radio.

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