Allstate Insurance Co. is telling Spanish-speaking customers, "Asi Piensa Allstate," or "That’s What Allstate Believes" in an ad campaign that includes 30 different television spots that will air on Telemundo and Univision. Actor Esai Morales from "NYPD Blue" and "American Family" is Allstate’s spokesman.

The campaign will run in multiple media, including print, television and radio.

Allstate understands the tremendous growth potential and spending power of the Hispanic consumer market," said Maria Miyares, account director at La Agencia de Orci & Asociados, Allstate's Hispanic agency of record and creators of the campaign. "This campaign, and the utilization of cultural icon Esai Morales, will enable Allstate to reach Hispanic consumers on a level with which they can identify."

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