American Century Investments of Kansas City, Mo., is breaking out of its previous mold. With approximately $90 billion in assets under management, American Century spent much of 2003 setting the groundwork for its reemergence as a bigger and better money manager.

Last year, it added the "Investments" to its corporate name and identity to clarify its business, transferred full ownership of its defined contribution retirement plan services joint venture with JPMorgan to the New York firm, and broaden its distribution network. It accomplished the latter by redirecting 10 of its mutual funds into the broker/dealer marketplace, each sporting a new sales charge structure.

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