American Skandia may get some free press during the 2002 Olympics because of its sponsorship of the U.S. womens bobsled team. The firm was the teams first corporate sponsor beginning in 1995.
During international competitions in the past few years the teams sleds and uniforms had the American Skandia logo on them. During the Olympics, however, there are strict rules about corporate sponsorships and that is not allowed, said Marianne Stochmal, a spokeswoman for American Skandia. Still, the firm may get exposure during the games if athletes mention the firm or wear Skandia paraphernalia during post-Olympic interviews, Stochmal said.