Rather than being discouraged from saving as a result of the financial crisis, the market's 2008 decline and falling home values, these events have spurred more people into action. Seventy-five percent of 1,002 people surveyed by TDAmeritrade said one of their resolutions for 2010 will include a financial goal. Driving this figure overwhelmingly are minorities, with 56% of Hispanics and African Americans saying money-related issues will be one of their 2010 resolutions, compared with 32% of Whites.

Among the different age groups, 52% of people ages 18 to 34 said they are likely to make a New Year’s resolution about personal finance, more than any other age group.

Sixty-six percent of women said they plan to save more in the coming year, up from 60% last year. The percentage of men who plan to increase savings, 59%, remained even with last year.

Asked specifically about retirement savings, being prepared is apparently a highly motivating factor, with 27% saying they plan either to start or continue retirement savings in the New Year, compared with 21% who had this goal in 2009. Twenty-two percent said they plan to start or build on an investment portfolio, compared to 13% in 2009.

“Investor confidence took a hit during the recession, but rather than feeling discouraged, people are using this as motivation to get on track and be better prepared for the future,” noted Diane Young, director of retirement and goal planning for TDAmeritrade.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.