Most Americans prefer long-term growth and guarantees, which may make them less money in the short-term, than cheaper and faster short-term options that are higher risk and deliver less over longer periods of time, according to poll results from Northwestern Mutual Life Insurance Company. 

In a recent poll of 2,159 adults conducted by Harris Interactive, most said they would prefer a raise in salary to a one-time bonus. Only 13% chose the bonus over a raise that would end up being more in the long run. A majority (82%) of respondents also said they would pay a premium for longer-lasting products and 83% said they would choose a smaller guaranteed reward over a larger one with low odds.  

“It’s sometimes difficult to see past the ‘shiny object’ in front of you to recognize the true long term value of a decision at that moment,” said Dave Simbro, Northwestern Mutual vice president, in a press release. “It’s encouraging to see that the majority of people are placing value on quality, guarantees and long-term growth, particularly because when it comes to financial tradeoffs, a long-term horizon is a key priority.”

These poll results are encouraging for Northwestern Mutual because life insurance provides the longer-term growth and stability investors are looking for. “As a leading financial security company, Northwestern Mutual is focused on these same qualities for the long-term financial security of its clients,” said Simbro. “At the foundation of financial security for many clients is permanent life insurance, which itself offers the benefits of growth, flexibility and guarantees over the long term. It’s an asset that can be an effective financial vehicle for both protection and accumulation throughout your life.”

The survey was conducted online from March 30-April 11, 2011.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access