Exchange-traded funds may be a little more accessible to more invsetors, according to Tribune Media columnist Humberto Cruz. 

Amerivest, the on-line union of Ameritrade and TD Waterhouse., is offering an online ETF option available to investors directly, rather than through an adviser.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.