In the past year, American Express’s AXP fund line has gone through a largely silent evolution that will continue into the new year, with plans calling for product expansion and additional investment professionals. The evolution has been paralleled by the development of the Partners Funds, a line of sub-advised funds.

Last January, when Andrew Washburn joined the firm as VP, director of marketing for American Express Funds, he brought with him a "product line rationalization," he said. "What we’re trying to do is create more discipline around the management of these funds. We’re trying to get them to be differentiated within their categories from each other and from our competitors and we’re trying to make sure that these funds are managed to style-specific benchmarks," Washburn said. The funds now have tighter risk controls and clearer marketing positions to help advisers match products with clients, he said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.