AmSouth Bank of Birmingham, Ala., has hired Joseph Keating to fill its newly created position of head of asset management, the company said last week.

The hire is part of the bank's strategy in retooling its Wealth Mangement Group. Spokesman Rick Swagler said the company is shifting the unit's strategy from a product-driven sales to financial planning and advisory services for individual investors. The company will hire as many as 18 financial planners, he said, and plans to complete the restructuring by year's end.

Keating previously worked for Fifth Third Bank as chief market strategist and chief fixed-income officer. He has frequently appeared on CNBC and Bloomberg.

In addition to Keating, AmSouth hired two other executives into the unit during the past month. Jeffrey Botsford will serve as head of Private Client Services and Michael Daniel will be the company's COO for wealth management.

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