AmSouth Bank of Birmingham, Ala., has hired Joseph Keating to fill its newly created position of head of asset management, the company said last week.

The hire is part of the bank's strategy in retooling its Wealth Mangement Group. Spokesman Rick Swagler said the company is shifting the unit's strategy from a product-driven sales to financial planning and advisory services for individual investors. The company will hire as many as 18 financial planners, he said, and plans to complete the restructuring by year's end.

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