Overseers of Amway Corp.'s mutual fund business have been slowly changing their strategy over the past two years in an attempt to increase assets. Last year, the company's one fund, the Amway Mutual Fund, removed its sales charge and the company began selling the fund through third party distributors.
Now Amway, which is based in Ada, Mich., is creating four new funds and discarding the Amway name in favor of Activa Mutual Funds. The plan was outlined in a registration statement filed with the Securities & Exchange Commission June 17. Amway officials declined to comment on the plan.