For planners seeking clues into U.S. consumer behavior this shopping season, a new survey detects optimism for both retailers and consumers, 62% of whom said they will spend as much or more as they did last holiday season.

“Our survey data found that shoppers are not only expecting to find great prices and bargains this holiday season, but 59% of consumers plan to start shopping even earlier this year to spread out the impact of purchases, compared to 53% in 2011,” Rojeh Avanesian, vice president of marketing and analytics of PriceGrabber, said in a statement. “Our data indicates that 17% of consumers plan to start their holiday shopping in September and 31% plan to begin in October this year.”

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