Armada Funds is beefing up its distribution staff, adding six external wholesalers and additional internal staff that will help distribute its products via the Web, company officials said today during a teleconference with members of the press.

The new staff will allow the firm to get more aggressive in the small 401(k) plan sponsor market fewer, company officials said. The firm also plans to use the additional staff to gain further distribution through fund supermarkets.

In addition, Armada will likely expand its alternative investment product offerings in the coming year, possibly adding a real estate fund and private equity products such as leveraged buyout funds, officials said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.