Charlie Armstrong has joined Lincoln Financial Group as vice president, brand management, reporting directly to Chief Marketing Officer Heather Dzielak.

Armstrong will be responsible for the overall brand strategy for Lincoln to enhance the company’s reputation and capitalize on its innovative products and leading distribution model.

Armstrong has worked in brand management at advertising agencies and leading financial services firms, most recently as senior director of advertising and global branding at AIG. There, he oversaw all advertising as well as creative development, branding research, brand sponsorships and media.

Previously, Armstrong was a senior partner at Ogilvy and Mather, in charge of the team handling the AIG account.

“Because a strong brand is so critical to the long-term success of any organization, we are committed to ensuring that the Lincoln Financial brand experience sets us apart in the marketplace,” Dzielak said. “We are excited to leverage Charlie’s extensive experience as a creative strategist to take our brand program to new heights.”

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