As more investment advisors bring exchange-traded funds to market, industry leaders are becoming more aggressive about pitching their wares to financial advisers, Yahoo Finance reports.

State Street Global Advisors, for instance, has split its sales team into one group that will focus exclusively on broker/dealers and another that will spread out among wealth managers, registered investment advisers, family officers, banks and hedge and mutual fund managers.

Other companies are hosting regional conferences and webinars devoted to exchange-traded funds.

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