AXA Equitable has launched yet another Facebook page to draw attention to its AXA Achievement college scholarship foundation that awards $1.3 million in scholarships each year. Since its inception in 2003, the program has awarded $18.5 million to 3,900 students around the country.

“An increasing number of people visit social networking sites each day for information,” said Faith Frank, president of AXA Foundation, which manages AXA Achievement. “By establishing a presence through the powerful forum of Facebook, we hope to build a community focused on providing access to the resources and advice that help make college possible.”

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