“An increasing number of people visit social networking sites each day for information,” said Faith Frank, president of AXA Foundation, which manages AXA Achievement. “By establishing a presence through the powerful forum of Facebook, we hope to build a community focused on providing access to the resources and advice that help make college possible.”
AXA began its social media presence in 2010 with a multimedia micro site complement its traditional press room,
“Our social media focus is on educating people on a range of personal finance topics and getting them comfortable with talking about the related challenges and opportunities,” said Chris Winans, senior vice president of external affairs for AXA Equitable. “The launch of the AXA Achievement Facebook page fits perfectly into this focus. We are providing information to help people take on one of life’s most daunting yet exciting tasks—planning and paying for college.”