AXA Equitable has hired Amy Radin to the new position of senior executive vice president and chief marketing officer.

Radin will work closely with Axa’s Retirement Savings and Financial Protection & Wealth Management divisions to develop, as well as implement, strategies aimed growing the businesses and enhancing the customer experience.

Before her appointment to Axa, Radin had been chief innovation officer at E*Trade Financial Corp., where she was noted for facilitating collaboration across the company to develop innovative products.

"We are fortunate to have an individual of Amy's caliber and experience join our top leadership team," stated Mark Pearson, chairman and chief executive officer of AXA Equitable. "Marketing and communications are central to our plans to build the AXA Equitable brand around the customer experience.”

AXA Equitable is a purveyor of life insurance, retirement, and annuity products and is a subsidiary of AXA Financial, Inc.


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