Securities America has ramped up the fierce competition for independent advisors, launching a new RIA targeting advisors with between $50 million and $250 million assets under management.

The new firm, called Arbor Point Advisors, is structured as a joint venture with Securities America and minority partner NorthStar Financial Services Group. It's  designed to “attract new advisors to the organization who want to work with outside custodians and don’t want the hassle of running their own RIA and spending time on technology, compliance and administration, and want to spend more time with their clients” Securities America president and chief executive Jim Nagengast tells Financial Planning.

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