RALEIGH — Brian Moynihan on Monday used his first public address as CEO of Bank of America Corp. to call for changes in how the banking industry does business and for more lending.

Speaking to a near-capacity crowd at the North Carolina Bankers Association's annual economic forecast luncheon, Moynihan outlined several challenges facing the banking industry and portrayed B of A as being on the forefront of confronting them. He touted so-called "clarity commitments" for the company's credit card, mortgage and deposit products as a way of better describing terms and fees to customers.

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