Mutual funds looking for new and more effective ways to interact with their Baby Boomer clients-or find new ones-should be inspired by a new Pew Research Center report that found social networking participation among this highly coveted group surged more than 60% in the past year.

The survey of more than 2,200 adults conducted between April 26 and May 22, found that 32% of Internet users between the ages of 50 and 64 are now using a social networking site such as Facebook, LinkedIn or Twitter on a daily basis-up from just 20% at this same time last year.

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