Bank of America, the nation’s third-largest bank, announced on Monday the launch of a new product for financial advisers that will enable their high net worth clients to customize their portfolios.

The program, Consulting Service Portfolio Strategies, will be offered at $150,000 account minimums and distributed through the more than 1,150 financial advisors in Banc of America Investment Services. The move comes on the heels of decisions by other major banks including Citigroup and J.P. Morgan Chase to go after the mass affluent.

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